meet.casinglab.com/eu-market-entry✦ AI Interviewer is presenting● REC
EX2Smart-home market: top 5 EU countries, 2025
MARKET SIZE €B · CAGR 2024 TO 28 · ILLUSTRATIVE DEMO DATA
Germany€4.2B+9%
UK€3.8B+11%
France€2.9B+13%
Netherlands€1.1B+16%
Spain€0.9B+18%
AIAI Interviewer
FYou
“Take a minute. Which of these markets would you enter first, and why?”
12:34CC2 in call
Online Tests
Timed practice tests that mirror the real recruitment assessment formats.
Expert-Led Lessons
Learn the frameworks and mindsets used by top consultants.
AI Case Interviews
Realistic, adaptive AI interviews with a structured post-case debrief.
Fit Stories
Real experiences and frameworks to ace the fit interview.
Everything the strategy consulting application asks of you, in one place.
Sit the cognitive tests that gate the application, learn each key concept from a short video, then talk through a live case out loud. One platform, graded the way McKinsey, BCG and Bain do.
SITE 129:00
01 · TESTS
Pass the online tests
Solve, Casey, SOVA and SHL. Train on full-length, timed simulations of each format.
1:01
Sofia
CasingLab
02 · LEARN
Learn the concepts on video
Every key concept. The idea, an example, the traps, then a timed drill.
03 · PRACTICE
Practice case interviews out loud
A real conversation out loud, the partner shares live exhibits and grades every turn. Voice or text.
NEW
S
P
A
R+ probe
04 · STORIES
Build your Fit & PEI stories
Write your stories, get scored feedback and follow-up probes, and save them to your stories bank.
Results
Don’t take our word for it. Take theirs.
“I used the AI case interviews almost every day before my interviews. What impressed me most was how natural they felt. The interviewer challenged my reasoning, asked follow-up questions when my answers weren’t clear, and adapted the discussion just like a real interviewer. The feedback after each case was incredibly detailed and gave me very concrete points to work on. It became the most valuable part of my preparation.”
ZMZineb M.Offer · L.E.K. Consulting
“I had practiced with friends before, but I improved much faster once I started using the AI cases on CasingLab. Being able to jump into a case whenever I had 30 minutes made a huge difference. The feedback wasn’t generic — it highlighted the small things I would never have noticed on my own. By the time I interviewed, I felt much more comfortable handling unexpected questions.”
LCLilas C.Offer · Bain & Company
“What I liked most was that I could prepare for both the online assessments and the case interviews on the same platform. The assessment practice felt very realistic, and the AI interviewer helped me stay consistent between live mock interviews. Having detailed feedback after every session made my preparation much more structured.”
ESEva S.Offer · BCG
“I was mostly worried about the BCG online assessment because it’s difficult to find realistic practice material. CasingLab gave me a much better idea of what to expect, and I kept using the AI case interviews afterwards. The combination of realistic assessments and detailed feedback made me feel much more confident throughout the recruitment process.”
LMLilou M.Offer · BCG
“The McKinsey Solve Game was one of the reasons I signed up, but I ended up using the AI case interviews even more. After each session I received detailed feedback on my structure, communication and overall approach, which helped me improve much faster than I expected. By the time I reached my interviews, everything felt familiar.”
TSThibault De S.Offer · McKinsey & Company
“I used the AI case interviews almost every day before my interviews. What impressed me most was how natural they felt. The interviewer challenged my reasoning, asked follow-up questions when my answers weren’t clear, and adapted the discussion just like a real interviewer. The feedback after each case was incredibly detailed and gave me very concrete points to work on. It became the most valuable part of my preparation.”
ZMZineb M.Offer · L.E.K. Consulting
“I had practiced with friends before, but I improved much faster once I started using the AI cases on CasingLab. Being able to jump into a case whenever I had 30 minutes made a huge difference. The feedback wasn’t generic — it highlighted the small things I would never have noticed on my own. By the time I interviewed, I felt much more comfortable handling unexpected questions.”
LCLilas C.Offer · Bain & Company
“What I liked most was that I could prepare for both the online assessments and the case interviews on the same platform. The assessment practice felt very realistic, and the AI interviewer helped me stay consistent between live mock interviews. Having detailed feedback after every session made my preparation much more structured.”
ESEva S.Offer · BCG
“I was mostly worried about the BCG online assessment because it’s difficult to find realistic practice material. CasingLab gave me a much better idea of what to expect, and I kept using the AI case interviews afterwards. The combination of realistic assessments and detailed feedback made me feel much more confident throughout the recruitment process.”
LMLilou M.Offer · BCG
“The McKinsey Solve Game was one of the reasons I signed up, but I ended up using the AI case interviews even more. After each session I received detailed feedback on my structure, communication and overall approach, which helped me improve much faster than I expected. By the time I reached my interviews, everything felt familiar.”
TSThibault De S.Offer · McKinsey & Company
The founding team
Built by people who sat on the other side of the table.
Five consultants from McKinsey, Bain, BCG and Accenture created CasingLab: the cases, the lessons, the grading. Nothing ships until they sign off.
FA
ex-McKinsey & Company
Fouzia Abouzid
Founder · Brussels
Founded CasingLab and wrote the grading rubric every case is scored against.
200+ interviews given
FD
ex-McKinsey & Company
Florian De Clercq
Brussels · Tests & drills
Rebuilt Solve, Casey and SOVA question by question, at real timing.
Built 9 test simulations
SG
ex-BCG
Susmitha Ganagoni
New York · AI calibration
Audits the AI's feedback every week and calibrates every scoring dimension.
6 scoring dimensions calibrated
WT
ex-BAIN & COMPANY
Wendy Tsai
Shanghai · Lesson content
Designed the content of all 82 lessons, from outcomes to drills.
82 lessons designed
MV
ex-Accenture
Mishti Vora
London · LLM training
Trains the LLM on the coaches' feedback so every case grades sharper.
Most candidates are cut before they ever meet a partner.
McKinsey Solve, BCG Casey, Bain SOVA and SHL often decide who gets an interview at all. We rebuilt each format: the structure, the timing and the pressure.
Numerical, verbal and situational judgment, the distinctive Bain component that measures professional decision-making. Our simulation: 3 full question sets, 30 to 44 questions each.
Every key concept is taught on a short video: the idea, a worked example, the traps to avoid, in a few minutes. Then the lesson moves you straight into a timed drill.
The exhibit is shared live. Your profile builds as you read it.
Press the mic and start talking. Mid-case the partner shares a document right in the call, and as you read it out loud, your profile fills out one dimension at a time, each score citing the exact moment you earned it.
80 expert-built cases320 live exhibits3 partner personas · McKinsey · BCG · BainVoice + text
casinglab.com/stories
STORIES BANK
Connectionediting · 7.0
Drivedraft
Leadershipsaved · 8.1
Growthsaved · 7.4
+ New story
ConnectionILLUSTRATIVEMcKinsey PEI
SPARSituation · Problem · Action · Result
SITUATION
As president of a 40-person student org, attendance had dropped 60% in a semester and the board was ready to fold it
✦
Strong specifics. Now quantify the result. What did attendance reach, and over what timeframe?
Follow-up: your role vs the team?
Save to bankscored on 4 PEI traits
04 · Fit & PEI
Your Fit & PEI stories, interview-ready.
Write each personal story in a guided SPAR structure, get scored feedback and the exact follow-up probes a partner would ask, and keep them all in a stories bank you can rehearse before every round.
✓Guided SPAR builder for every PEI dimension
✓Scored feedback and follow-up probes
✓A reusable bank, organised by firm
Curriculum · Path 1 · 10 modules
Case Interview Foundations, in the order you’d hit it.
The first of three paths. Master each lesson by passing its drill at 80%+. Then Intermediate Sharpening and Advanced Interview Prep build on top.
From your first diagnostic to round day, every stage builds on the last.
1
DAY 1
Diagnostic
Map all six dimensions.
2
WEEKS 1 TO 2
Foundations
Lessons and drills close gaps.
3
WEEKS 3 TO 4
Live practice
Real cases out loud, plus the tests.
4
DAY OF · ROUND-READY
Final simulation
Back-to-back interviews, firm intensity.
FA
Premium · limited slots
When you’re ready, a human check before the real thing.
Train with the AI on your plan's cases, then book a one-hour live session with a senior ex-McKinsey consultant. A validation, not a substitute.
Book my session →Secure payment via Stripe. You will pick your time slot right after.
Pricing
Pay once. Practice on your timeline.
One-time payments. No subscription, no auto-renewal. Access simply ends when your window closes.
Most popular
Sprint
$150
✓Validity: 90 days
✓AI voice cases: 25
✓Lessons
✓PEI / fit
✓Online tests
one-time payment · no renewal
Interview
$60
✓Validity: 30 days
✓AI voice cases: 8
✓Lessons
✓PEI / fit
one-time payment · no renewal
Offer Ready
$399
✓Validity: 180 days
✓AI voice cases: 50 + priority
✓Lessons
✓PEI / fit
✓Online tests
✓1h ex-MBB session
one-time payment · no renewal
Interview
$60
one-time
Most popular
Sprint
$150
one-time
Offer Ready
$399
one-time
Validity
30 days
90 days
180 days
AI voice cases
8
25
50 + priority
Lessons
✓
✓
✓
PEI / fit
✓
✓
✓
Online tests
—
✓
✓
1h ex-MBB session
—
—
✓
one-time payment · no renewal
one-time payment · no renewal
one-time payment · no renewal
FAQ
Common questions, answered.
How is the voice case different from a generic AI chatbot?−
You speak, it listens. It probes weak structure with follow-ups, shares a P&L exhibit mid-answer, and grades you on what MBB interviewers actually score, calibrated turn-by-turn with active McKinsey, BCG and Bain consultants.