BCG Casey Practice Test 2026

Example question

Invented example in the Casey style. Chat message: our client is Valora, a 60 store regional bakery franchise. Profit fell 18 percent this year while revenue stayed flat.

Casey asks: which structure best isolates the cause of the profit decline?

• Analyze the bakery market, then competitors, then customers, then the company
• Break profit into revenue and costs; since revenue is flat, drill into cost lines per store and across the network
• Survey customer satisfaction across all 60 stores to find service gaps
• Benchmark Valora's marketing spend against national bakery chains

Answer: Break profit into revenue and costs; since revenue is flat, drill into cost lines per store and across the network

The prompt already tells you revenue is flat, so a profit decline must sit in costs. The best structure uses that given fact to cut the tree immediately instead of restarting from a generic market overview. Casey rewards structures that react to the data in the chat, exactly like a good candidate reacts to an interviewer.

Example question

Invented example. Casey shows a table for Helioscope, a maker of garden sensors: unit sales by channel. Retail: 40,000 units, margin 12 percent. Online direct: 25,000 units, margin 31 percent. Wholesale: 55,000 units, margin 6 percent.

Casey asks: which observation matters most for improving total profit?

• Wholesale sells the most units of the three channels
• The company sells through three different channels
• Online direct earns roughly five times wholesale's margin, so shifting volume toward it has the largest profit upside
• Retail sits between the other two channels on both metrics

Answer: Online direct earns roughly five times wholesale's margin, so shifting volume toward it has the largest profit upside

Three of the four options merely describe the table. Only one connects the numbers to an action that moves profit. On Casey exhibits, ask yourself what you would tell the client to do differently; the answer that survives that question is the scored insight.

Example question

Invented example. Novabrew, a canned cold brew brand, sells at 3.20 per can with a variable cost of 1.90 per can. Monthly fixed costs are 9,100.

Casey asks: how many cans must Novabrew sell each month to break even?

Answer: 7,000 cans

Contribution per can: 3.20 minus 1.90 equals 1.30. Breakeven: 9,100 divided by 1.30 equals 7,000 cans. Write the contribution margin first, every time; candidates who jump straight to division under the timer are the ones who flip the numerator and denominator.

Example question

Invented example. Findings so far on Ferrovia, a regional rail caterer: premium menu revenue is growing 9 percent a year, the standard menu is declining 4 percent, kitchen capacity is fully used, and switching one production line to premium takes four months.

Casey asks: what should Ferrovia do next?

• Keep the current production mix to avoid the four month switching cost
• Begin converting one line to premium now, since growth is compounding and capacity is the binding constraint
• Cut standard menu prices to revive its declining sales
• Commission a customer survey before changing anything

Answer: Begin converting one line to premium now, since growth is compounding and capacity is the binding constraint

The data points one way: demand is shifting to premium, capacity is the bottleneck, and the conversion lag argues for starting early, not waiting. The survey option is the classic stall answer; Casey consistently rewards candidates who commit when the evidence is sufficient.